theMarketer's integration relies heavily on receiving data regarding the interaction of customers with your products. In order for product-related events to be captured properly, you are required to send a detailed product feed.

The product feed needs to be accessible on your website (eg. https://www.yourwebsite.com/product_feed.xml)

Sample feed file:

<?xml version="1.0" encoding="UTF-8"?>
<products>
    <product>
        <id>123</id>
        <sku>ABC123</sku>
        <name><![CDATA[Sample product name]]></name>
        <description><![CDATA[Sample product description]]></description>
        <url>https://www.yourwebsite.com/sample-product-url</url>
        <main_image>https://www.yourwebsite.com/main_image.jpg</main_image>
        <category><![CDATA[Men|Clothes|Shirts]]></category> <!-- full category tree, categories separated by | -->
        <brand><![CDATA[Brand name]]></brand>
        <acquisition_price>20</acquisition_price>
        <price>85</price>
        <sale_price>39</sale_price>
        <sale_price_start_date>2022-05-02 09:00</sale_price_start_date> <!-- promo price availability start date -->
        <sale_price_end_date>2022-05-10 09:00</sale_price_end_date> <!-- promo price availability end date -->
        <availability>1</availability> <!-- 0 - out of stock, 1 - in stock, 2 - in supplier stock -->
        <stock>200</stock> <!-- Total stock in pieces. If stock is 0, then availability can be 0 or 2. If stock > 0, then availability must be 1 -->
        <media_gallery>
            <image>https://www.yourwebsite.com/image1.jpg</image>
            <image>https://www.yourwebsite.com/image2.jpg</image>
            <image>https://www.yourwebsite.com/image3.jpg</image>
        </media_gallery>
        <variations>
            <variation>
                <id>123</id>
                <sku>ABC123-S</sku>
                <acquisition_price>20</acquisition_price>
                <price>85</price>
                <sale_price>39</sale_price>
                <size><![CDATA[S]]></size> <!-- filled in if variation is on size, else do not send the size parameter -->
                <color><![CDATA[Red]]></color> <!-- filled in if variation is on color, else do not send the color parameter -->
                <availability>1</availability> <!-- 0 - out of stock, 1 - in stock, 2 - in supplier stock -->
                <stock>20</stock> <!-- Total stock in pieces. If stock is 0, then availability can be 0 or 2. If stock > 0, then availability must be 1 -->
            </variation>
            <variation>
                <id>123</id>
                <sku>ABC123-M</sku>
                <acquisition_price>20</acquisition_price>
                <price>85</price>
                <sale_price>39</sale_price>
                <size><![CDATA[M]]></size> <!-- filled in if variation is on size, else do not send the size parameter -->
                <color><![CDATA[Red]]></color> <!-- filled in if variation is on color, else do not send the color parameter -->
                <availability>1</availability> <!-- 0 - out of stock, 1 - in stock, 2 - in supplier stock -->
                <stock>20</stock> <!-- Total stock in pieces. If stock is 0, then availability can be 0 or 2. If stock > 0, then availability must be 1 -->
            </variation>
        </variations>
      <created_at>2021-04-18 08:15</created_at> <!-- when product was added to the store -->
      <recurrence>2</recurrence><!-- product recurrence in days -->
      <extra_attributes> <!-- extra product attributes available in the platform, empty if there are no attributes -->
            <attribute_name_from_your_platform><![CDATA[Attribute value]]></attribute_name_from_your_platform>
       </extra_attributes>
    </product>
</products>

In this table you can find the specific requirements for each product attribute:

Attribute	Required	Observations
id	Yes
sku	Yes
name	Yes
description	Yes
url	Yes
main_image	Yes
category	Yes
brand	Yes
acquisition_price	Yes
price	Yes
sale_price	Yes
sale_price_start_date	Optional
sale_price_end_date	Optional*	*Required if sale_price_start_date is defined
availability	Yes
stock	Yes
media_gallery	Yes*	*If multiple images are not available, please set the main image
variations	Optional
created_at	Yes
recurrence	Optional
extra_attributes	Optional